Euro Cup 2024 Brand Identity
Images via VMLY&R Project Case Study
The UEFA European Championship, commonly known as the UEFA Euro Cup, is one of the most celebrated football tournaments in the world. Every 4 years it is hosted by a different European Country and next summer Germany will get to host the next edition of the highly anticipated tournament. As the world eagerly awaits the UEFA Euro Cup 2024, the unveiling of its brand identity usually generates significant buzz and excitement. The UEFA Euro Cup 2024 brand identity, which was revealed in October 2021 was designed by the creative agency VMLY&R from Lisbon, Portugal.
Euro 2020 and Euro 2024 logo comparison
Images via VMLY&R Project Case Study
The UEFA Euro Cup 2024 logo exudes a sense of dynamism with the vibrant colors radiating from the Henri Delaunay Trophy, an iconic symbol and a mandatory element in the design of the Euro Cup logo. Drawing inspiration from both traditional football aesthetics and modern design principles, this logo strikes a balance between heritage and progress. The UEFA Euro Cup is intended to bring together and unite people from diverse backgrounds through the universal language of football. The brand identity of the UEFA Euro Cup 2024 underscores this unity in diversity by incorporating the colors of all 55 nations represented in the tournament, which are represented in various ways throughout the different illustrations and graphics assets.
Images via VMLY&R Project Case Study
Images via VMLY&R Project Case Study
The brand identity of a major sporting event like the UEFA Euro Cup is far more than just a logo. It is a representation of the tournament's spirit, values, and the diverse cultures it brings together. The UEFA Euro Cup 2024 brand identity was crafted to encapsulate “the real-life diversity of football fans. The new brand identity promotes a EURO that welcomes everyone. Football is a place where we all belong to and that we are all invited to celebrate. “ (Project Link Source)
Overall, at Footy Design, we fans of UEFA’s new Euro Cup 2024 brand identity and we think it does a good job depicting a sense of pride and togetherness among the participating countries. But we would love to hear what you think! Let us know in the comments below or on instagram.
The following images are courtesy of VMLY&R – Project Case Study
Project Credits
Agency: VMLY&R
Creative Director: Hélder Pombinho
Creatives: Mariana Lancastre, Ana Pessanha, Bernardo Majer
Business Director: Pedro Gonzalez
Project Manager: Inês Batuca
Executive Director, Integrated Content EMEA: Carlos Baer
Links: Project Case Study
