RISK EVERYTHING

Vacation is over… I’m back in action, posting on what I hope is your favorite footy/design blog!

Like always, Nike’s been releasing some mind blowing work ahead of the world cup. Here are some of my favorite pieces.

2014 Nike FOOTBALL INNOVATIONS:

“Playing for your country is an honor every footballer wants, but with that honor comes immense pressure and responsibility,” says Davide Grasso, Nike’s Chief Marketing Officer.
(source: Nike Inc)

“Risk Everything”

Nike RISK EVERYTHING 2014

Nike RISK EVERYTHING 2014

“This summer is the ultimate moment for the beautiful game, and the ultimate moment for Nike to revolutionize product design,” said Mark Parker, President and CEO. “Moments like this summer in Brasil allow us to supercharge our innovation as we look to provide athletes with every advantage on the world’s greatest stage.” (source: Nike Inc.)

NIKE-2014 FOOTBALL INNOVATIONS-1

England Kit Launch:

The award winning multi-disciplinary studio, ILOVEDUST, was commissioned by W+K London to create an illustration of Rooney and Wilshere for the launch of the new Nike England kit in conjunction with the Risk Everything campaign. (Case Study)

NIKE RISK EVERYTHING 2014NIKE RISK EVERYTHING 2014