The ‘new’ PSG under QSI (Qatar Sports Investments) has revealed their new visual identity, which will be featured on the 2013-14 season kits.
The new logo is a simple, clean, modern design with a clear visual hierarchy that emphasizes the word “Paris” rather than Paris Saint-Germain. It also deviates from the dark blue to a lighter (Marseille like) blue.
Some fans are disappointed with the new look claiming it deviates from it’s heritage. Paris Saint-Germain director Leonardo has defended the club’s decision.
The Brazilian said, “We have not decided to change the club logo because we don’t comply with history. PSG has already changed five times, [some] big clubs [have] changed 10 times.”
“I think the misconception comes from the money and the power that we have. I am here for the history of this club.”
“The respect [for the history] is there,” the World Cup winner told L’Equipe.