Bar Aberto – Open Bar Design

The Estádio do Dragão (Dragon Stadium), home of the FC Porto football team, supports a Coca-Cola VIP bar called Bar Aberto (Open Bar), which was recently redesigned by the creative studio Pacifica in collaboration with advertisement agency O Escritório, based in LIsbon, Portugal.

The concept was to brighten up the bar and embody Coca-Cola’s vision of happiness with the world of football.

Estádio do Dragão – Aberto Football Bar:



To connect football world with the “Open Bar” space, and the Coca-Cola Brand, Pacifica created a simple set of icons or dingbat and a beautifully custom typeface.

Open Bar Design Elements:

Open Bar Design-Aberto-football-icons



Bar Aberto — Refreshed by Coca-Cola from This is Pacifica on Vimeo.

    Creative direction — Nuno Jerónimo, Tiago Canas Mendes, Filipe Mesquita, Pedro Serrão, Pedro Mesquita
    Design — Filipe Mesquita, Pedro Serrão, Pedro Mesquita
    Copywright — Nuno Jerónimo, Tiago Canas Mendes
    Project Manager — Pedro Martins
    Photography — Inês Guedes
    Motion Design — Tiago Campeã
  • Miguel Abreu

    Great work by Pacifica as usual! I’ve been to this stadium a couple of times and it’s really a beautiful piece of architecture!