The Estádio do Dragão (Dragon Stadium), home of the FC Porto football team, supports a Coca-Cola VIP bar called Bar Aberto (Open Bar), which was recently redesigned by the creative studio Pacifica in collaboration with advertisement agency O Escritório, based in LIsbon, Portugal.
The concept was to brighten up the bar and embody Coca-Cola’s vision of happiness with the world of football.
Estádio do Dragão – Aberto Football Bar:
To connect football world with the “Open Bar” space, and the Coca-Cola Brand, Pacifica created a simple set of icons or dingbat and a beautifully custom typeface.
Open Bar Design Elements:
Creative direction — Nuno Jerónimo, Tiago Canas Mendes, Filipe Mesquita, Pedro Serrão, Pedro Mesquita
Design — Filipe Mesquita, Pedro Serrão, Pedro Mesquita
Copywright — Nuno Jerónimo, Tiago Canas Mendes
Project Manager — Pedro Martins
Photography — Inês Guedes
Motion Design — Tiago Campeã