Wonder who is behind the Nike Football boot branding?
ilovedust, a multi-disciplinary studio founded back in 2003. Based on the South coast of England, surrounded by the rolling English countryside and whipped by sea air, they create fresh, innovative design which makes up their award-winning portfolio.
Nike Football approached us back in late 2011 to refresh the identity for their 4 signature football boots, Mercurial, CTR360, T90 and Tiempo. For each boot we refreshed the logo and created a graphic language which could be carried across all retail displays. The full re-brand rolled out globally at the beginning of the 2012/2013 season.