Dale Fortin is “the most important unofficial website of Vélez Sarsfield Athletic Club” and it was redesigned by the Argentine creative studio Empatía. Studio.
Project description: “Dale Fortin™ is the most important unofficial website of Vélez Sarsfield Athletic Club and it has been on line for more than 10 years. We were asked to redesign the brand logo of this site, conceived as a way for supporters to easily access to their existing social networks, communities and content of the argentinian soccer team Vélez Sarsfield. The existing branding was old fashioned and needed to be rethought. We wanted to create a new branding which could be instantly recognised with a strong presence on the web. A flexible identity system was designed to bridge the users and content`s brand worlds. Access and immerse. In conjunction with the logo, we created a flexible branding system and interesting environments for the brand. We also decided to use a powerful typography and imagery to ensure standout for the brand. We wanted to create a look and feel which could be instantly recognized.”